Schools Comms for Gen Z
Organisation name: SwopItUp
Project title: Schools Comms for Gen Z
Type of project: I'm looking for a specific project
Short summary: SwopItUp is a cool Clothing Exchange for Teens by Teens in secondary schools - representing real environmental action, keeping clothing in use for longer, and developing environmental leaders of the future.
SwopItUp enables teenagers to take impactful action on climate change, and introduces a shift for Gen Z towards slow fashion based consumption habits.
SwopItUp supports young people with personal environmental action and education, and further upskills across other key areas.
What I am looking for: The students in the schools that run SwopItUp are tasked with delivering school assemblies (typically aged 14 - 17). This is a project to support them with the materials that they need to do this successfully, impactfully and consistently from school to school including: Videos, Animations, Slides.
Schools Assemblies are an opportunity to present to large numbers of students at a time, and will enable key messages around the harmful impacts of fast fashion to be communicated, as well as promoting the upcoming SwopItUp events, and explaining how these represent real action that teenagers can take on Climate Change. It is the perfect opportunity to encourage as many students as possible to take part in the activity.
The materials that are created should be creative and inspiring, and connect with the young audience in a way that compels them to want to get involved. Whilst this takes place in schools, it should feel very un-school like, and reflect the overall SwopItUp branding.
Project category Environment
When does the project start? ASAP
Status: Available to partner with