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For Good

Hannah Goodman

First name: Hannah
University: Southampton Solent University
Course: Marketing
Category: Business & HR Marketing & comms
Short introduction: I am passionate and positively driven to study marketing with an underpinning business. My main interest, after graduating, is to work with ambitious brands and collaborate with innovative agencies as a leading digital marketing consultant. I feel sure that I can build upon the knowledge, skills and understanding necessary to excel in the marketing profession.
Education, skills knowledge and experience: In my Level 6 Programme, I mostly enjoyed modules focusing on marketing, creative promotion and visual merchandising. These have helped me to gain an understanding of how research and planning and the marketing mix are used by organisations. I’ve studied important concepts that show why and how businesses collect data about markets, interpret the information and use it to support marketing decisions. I was given an opportunity to learn about the promotional mix, and the related topics of buyer behaviour and branding, before working in a team of four to design a small-scale project. I currently volunteer at The Truprint Group once a week. My tasks are varied and include managing the initial site audit and then assisting with page content improvements and implementing an effective search engine optimization marketing strategy. I am also involved in producing an email marketing campaign. This allows me to work closely with the events manager, for example, and experience first-hand.
Status: Not yet started