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For Good

Consumer Behaviour

Student: Rowan Smith
Status: Available to partner with
Dissertation: Consumer Behaviour
Dissertation category: Any
Dissertation theme:
Short summary: Factors that influence purchase intention green brand perception in influencing decisions Perceived risk in High/low involvement purchase situations
Detailed summary: Brand perception and its influence on consumers pre/post purchase behaviour. How to improve consumer involvement with a brand to increase likelihood of purchase Perceived risks and how consumers manage them/balance different factors when making a decision
University: University of Winchester
Course: Business Management
Partnered with: Available to partner