Exploring the motivations and marketing behind business-focused guides for reducing single-use plastics
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Dissertation: Exploring the motivations and marketing behind business-focused guides for reducing single-use plastics
Dissertation category: Any
Short summary: This research aims to achieve deeper understanding of the motives and considerations driving the authors in designing business guides. It will assess whether the authors framed the plastic issue with a strong or weak sustainability framing and measure how the overarching neoliberal capitalist thinking influenced them. The end objective of this research is to produce recommendations that will engender a more holistic framing around SU plastics.
Detailed summary: I will conduct semi-structured interviews to employ a case study strategy of inquiry on the three following guides: the Business transformation guide to eliminate single-use plastics by Sky (Sky Ocean Rescue, 2018), Unwrapping Plastics: Understanding disposables in hospitality (SRA, 2019) and the St Andrews Plastic free guide currently being written. I will carry out discourse analysis (DA) on the three guides and identify core themes throughout. My speculated research questions are:
1. What are the benefits of reducing single-use plastics within businesses?
2. How do business guides frame the issue of single-use plastics?
2.1How is campaigning around single-use plastics shaping the frame?
3. Is the current framing of single-use plastics within a weak or a strong sustainability model?
4. How could reducing single-use plastics be promoted to businesses by considering sustainability more holistically?
Course: Sustainable Development