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Volunteer motivations for mega-sporting events

Student: Phoebe
Status: Available to partner with
Dissertation: Volunteer motivations for mega-sporting events
Dissertation category: Any
Dissertation theme:
Short summary: After volunteering at the Cricket World Cup this summer, it sparked my interest into what motivates people to volunteer at mega sport events and tournaments in the UK. Live sport is a huge part of British culture and many people are still inspired from the incredible Olympic Games in 2012, myself being one of them. I aim to understand why different people first become involved in volunteering at mega sport events and how their satisfaction can be measured post-event.
Detailed summary: This research ultimately aims to understand what motivates different people to volunteer at mega sport events. I am to focus on two mega sport events that have happened in the UK, the London 2012 Olympic Games and the 2019 ICC Men's Cricket World Cup, to gain as much insight and knowledge as possible. This research will be able to assist future event or volunteer managers with gaining and retaining volunteers for their event. This is varying amounts of research depending on what aspect of volunteering or mega sport events you look into. However, there is little comparing two events to see how motivation to volunteer can differ. Volunteering is a key aspect of many events, especially sport events, that can save the event managers potentially millions in terms of spending. Therefore, it is necessary to understand what brings about motivation to begin volunteering, how to measure satisfaction and ultimately how to retain volunteers for future events.
Course: Event Management
Partnered with:

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