Using Behavioural Science and Nudge Theory for social good
Student: Ellie Mees
Dissertation: Using Behavioural Science and Nudge Theory for social good
Dissertation category: Any
Dissertation theme: Behavioural biases, heuristics, decision science, neuromarketing, public policy, consumer behaviour, social good
Short summary: Applying findings from Behavioural Science to modify attitudes and behaviour for the good of society.
Detailed summary: I am a keen follower of the work by Behavioural Insights Team (UK Government inc NHS), who use Nudge Theory and Behavioural Economics for Public Policy (an example of this is the recent opt-out default for organ donation). The Psychology of Persuasion has also been used to encourage more people to donate blood, reduce littering, increase activity and exercise, choose healthier foods, and so on!
University: Southampton Solent University
Course: Advertising BA Hons
Partnered with: Available to partner